How does digital branding impact your business in today’s age?

How does digital branding impact your business in todays age

Every business wants its website’s users to have the best of experience. To help them understand the company’s core value and offering instantly and seamlessly –  but do all of them succeed in it? If you’re one of those who wonder, then this blog on the importance of digital branding is for you!

Table of Content:

For example, let’s think of owners of a hundred websites getting a decent amount of traffic every month.

Shout out loud, “Who wants more traffic?” You’ll see 101 hands flailing up high.

If you want, you can get good website traffic through hundreds of traffic generation strategies available out there. A simple Google search, and you’ll see there is no shortage of resources out there that can tell you how to bring up the number of visitors to your website. But of what use are these users if they aren’t even interacting with your brand? When they don’t fall in love with your brand or don’t end up buying your product. Do they not understand your brand or just like your competitor better? More importantly, what can you do to turn this around?

This is where digital branding comes into play!

Working extensively towards increasing your brand’s users without clearly telling them who you are, what you do, and what makes you different is one of the main reasons why your brand isn’t generating loyalists or the organic appeal you want to have in the market.

What Is Digital Branding?

Digital branding isn’t that different from branding in general. While branding creates an identity of a company with its name, logo, design, etc., digital branding is how it is presented online through the website, social or digital media. It’s all about understanding what sets a business apart and delivering that message to its online audience.

what is digital branding

Why is Digital Branding important for you?

It is your job as a business to help your online visitors and users understand the value that they might not be able to see, especially since price and time are the two most important factors today. The importance of digital branding comes down to the successful communication of your business belief and value creation for the customer. Think of it as a tool that translates your brand across digital channels. Ever came across a product’s website that isn’t necessarily cheap but provides an even superior experience than most of its competitors? This is an example of a successful digital brand building.

Why is Digital Branding important for you

Your Website = Heart of your Digital Branding:

Your website is the place where all your transactions happen – be it acquiring new leads or directly selling your goods. So let’s take a look at some inspiring digital branding examples!


When you visit Stripe’s website, you’re instantly drawn in with a headline, “Payments infrastructure for the internet”. The copy hits the brand’s offer and core value in 4 simple words. The explanation that follows up describes who the service is for (online businesses) and what it does (handles high traffic online payments, regardless of the size of your company).

  • Beautycounter

A disruptor in the beauty and skincare industry, Beautycounter uses its website to deliver the brand’s core message. As soon as you get to their website, you already know what you’re going to sign up for. A clear CTA button on the homepage instantly redirects you to a page where you can compare Beautycounter with similar brands in the market and see how it stands out. You will find more informative material about their products and the brand as you scroll through.

  • Sonos

Sonos’ website teaches us that products or services which are technically complex should be rather easier to explain. A producer of wireless sound systems, Sonos lets their product take the center stage with high-value messaging. With a clean design as well as a strong tone of voice, it’s evident that they understand their audience and know how to pose their product to their audience quite well.

Here’s a list of key areas (apart from the homepage) that will make sure your digital brand building practice ticks all the right boxes:

Website Pages

Just like your homepage, other important pages have the potential to improve your business dramatically. Among these are the About Us, Blog, and Contact Us page. These are the three most visited pages on a website alongside the homepage:

  • Use your About Us page to answer important questions that a visitor may want answers to. Humanize your brand. Who are you? What do you do? How do you do what you do?
  • Your blog page is where your visitors will hang out the most on your website if you’re publishing quality content while targeting your ideal user. Write blogs that either aim to educate your readers about your business, solve their problems, or provide fresh insights that make their lives better. The main goal is to offer as much value as you can through your content.
  • Lastly, the Contact page is an easy way for your visitors to get in touch with your business. A well-designed contact form should be easier for your audience to engage with as well as make a long-lasting impact. For example, look at how enterprise software company Atlassian does this. With an extremely cleaned and well-organized contact page, they make it easy for visitors to find the specific department they’re looking for and reach out.

Your digital brand isn’t just restricted to the website. While your website can be a good starting point, it cannot solely portray an image of your business online. Also, how do you get your ideal users to come to visit you there? Your digital brand strategy needs consistency to thrive. Other aspects of a good digital branding strategy include email marketing, social media, etc. Basically, every single touchpoint that your customer can interact with when it comes to your brand.

Email Marketing

Many online businesses tend to see email marketing solely in terms of sales. However, it is much more than that. It isn’t necessary for your ideal users to be interested in your brand at all times. A compelling email marketing strategy can be the best way to get your brand’s message across, create recall and build strong relationships with your subscribers. Sending out a welcome email as soon as a subscriber signs up for your newsletter can be a great starting point. Informing new subscribers what your business is all about, what can they expect from your future emails, carrying out quick and rewarding surveys, and other such activities as part of your email marketing strategy will make your brand feel much more personal.

Social Media

Think about where your target audience hangs out the most? They can be roaming around on forums, Facebook groups, or scrolling through Instagram. You don’t have to be on every platform, just need to be on the ones where your users are most active. Once you find that out, plan out ways on how you’ll be able to deliver your key values to them using that channel. Videos? Posts? Images? What are they most interested in? Create content that platforms promote organically while keeping in mind the type of audience you want to attract. Make sure you’re not wasting time on channels that aren’t suiting your business needs.

How Digital Branding is impacting businesses?


The fact is that no matter which industry you belong to, a percentage of your customers are now online, if not all – especially since the pandemic. As you can see from the statistic above, the internet is a valuable tool for businesses – regardless of how small, big, new, or old. It works as a voice that lets you expand your reach and easily reinforce your brand values.

Shouting and screaming to get your message across online won’t get people to hear you. You’ve got to deliver your message in a way that adds personality to your business so that your customers feel a greater connection with your brand. Your website, social media, and any other digital medium that you work with should do that for you. These digital mediums work as an avenue where you get educate your audience and build affinity among them for your brand while trying to generate as much value as you can for them within your domain.

online experiences
Source: Junto Digital

Your digital presence and searchability build your credibility. Most consumers research online before they head on to make the final purchasing decision. So, your business not appearing on the first searches on say a Google may just end up redirecting a hot lead to a rival.

Still don’t know where to start?

The first and the most obvious step is to enhance and update your professional website. Your website is your identity on the internet. It is where people go when they first hear about you. A website that is tailored for your user can create a lasting first impression. Once you have that in place, your other digital branding ideas can come into play. Connect the dots with other marketing channels and you’ll be well on your way with your own well-distinguished digital brand.

Got questions? Let’s discuss it over some coffee, it’s on us!

Design for the users: 8 Key elements of a great mobile app UX design

8 key elements of a great mobile app ux design

What makes a great mobile app UX design? Hopefully by the end of this blog you’ll be able to answer this question. 

Why do people download mobile apps?

A pretty straightforward question, right?

Users have needs and look for a fast and efficient way to achieve those needs. Apps are that “way”.

Simple question – simple answer. But again, scratching the surface, we can see that it is really not as easy as it seems and requires a bigger and deeper answer.

Table of Content:

  1. A Clean Layout
  2. Easy-to-Flow Navigation
  3. Minimum User Input
  4. Legible Text Content
  5. Big Enough Tap-Targets
  6. Hand Position Controls
  7. Provides Personalization
  8. Well-Tested

According to a study by TechJury, an average person has around 80 different apps installed on their phone, out of which only 9 of those apps are used daily. Further data by Statistics show that users abandon 25% of mobile apps on their phones just after one use.

The main reason why a user downloads an app is that they are looking for a unique experience that they won’t possibly get on a website. An experience that justifies the reason for why they should be downloading an app in the first place. After all, the more usable the app is, the higher user engagement it gets and the lower chance of uninstalls.

Implementing the best of mobile app UX design principles at every step of the design process can help you attain this. Following are the 8 best mobile app UX design practices that you need to consider for your app today!

8 Mobile App UX design principles

1. A Clean Layout

Users aren’t necessarily looking for a meaning behind your design. It’s a mobile app, not a Vincent Van Gogh painting for god sake!

They won’t take much time to drop out of an app that ruffles their feathers. That is why a simple and clean design that makes it easy for users to navigate, explore, and consume content is what we consider the golden recipe of a successful app design. Just have a look at this example below:

clean layout mobile app ux design

Absolutely no clutter! The mobile app layout seems fresh and feels relaxing to the eyes, doesn’t it? A minimalist and simple design is your best defense against the paradox of choice and will help you create the most holistic and satisfying mobile experience for your users.

2. Easy-to-Flow Navigation

Good navigation is a vehicle that directs users where they want to go. You know navigation is bad if you have to stop and wonder “How to reach a specific function?”.

To avoid this bummer, make your UX navigation intuitive so that users can immediately figure out how to get around your application. Use familiar icons (such as a “home” icon for the home page or “speech balloon” for messages), fewer options on the menu bar, and give users a visible indicator of which screen they are at the moment.


This is one of the most important elements of UX for apps. If a user finds it difficult to navigate through your app, they’re more likely to disengage and close or even uninstall the app before even using it.

3. Minimum User Input

The biggest challenge with smaller devices isn’t the screen size, but the typing experience. Typing on mobile screens isn’t always the most comfortable experience as in most cases the keyboard takes up more than half of the screen. With this situation at hand, you would not want to overwhelm users with a form that contains endless amounts of fields. Try and reduce the number of fields in a form by asking only the most relevant details.

Minimizing the number of fields isn’t enough – also focus on the areas where extra user effort is being put. For example, filling out an address is often the most difficult part of any form. Make it easy by using smart features like autocomplete which uses both geolocation and address prefilling to provide correct suggestions based on the user’s exact location. Similarly, customize the keyboard for the type of query like displaying a numeric keyboard when asking for a phone number or including the ‘@’ sign when asking for an email address. Ensure that these features are applied consistently throughout the app instead of just certain forms.

4. Legible Text Content

Text is one of the most critical elements of mobile UX design. If users are unable to read your content, then how will they use your app? As screen sizes are getting smaller, the strain on our eyes is increasing to read texts. This is why legibility is everything. This means that your texts should be easily distinguishable that the users do not find it troubling to read or analyze them. In fact, they shouldn’t feel the need to re-read it. Adjust the spacing, length, font, and style to find the most legible tuning for your mobile app.

5. Big Enough Tap-Targets

Ever played darts? Hitting the bulls-eye is way harder to do than hitting any other part of the dartboard. This is because bulls-eye is the smallest target on the board.

The same principle can be applied to mobile UX design. Smaller touch targets are hard for users to hit than the larger ones. So when you’re designing your mobile app, it is best to make your targets big so that they’re easy for users to tap If a user clicks on a tiny portion of the screen and if that doesn’t create the expected action, the user might get annoyed and exit the app. The solution is to make the tap-size at least 7-10mm so that they are able to locate the button and easily tap on it.

6. Hand Position Controls

Are you reading this blog on your phone? Even if you’re not, pick it up and see where you naturally place your fingers and thumb. Where can you tap? Which areas do you have to stretch your thumb to tap?

Hand positions and grip influence a large part of mobile UX design. In a research on mobile devices usage, it was found that 49% of people rely on one thumb to get things done on their phones. Even when you look at the image below, the colors indicate the areas where a user can reach their thumb to interact with the screen.

Green shows the area where they can easily use their thumb, yellow are the areas where they have to stretch a bit to reach, and red requires users to change the way they are holding their device. This means:

  • You need to place common actions in the easy to reach the green zone;
  • Place negative buttons (such as delete or cancel) in the hard to reach red zone so users do not accidentally tap on it.

7. Provides Personalization

We’ve been hearing the word ‘personalization’ a lot nowadays. It has become an integral part of designing in the digital system due to the ability to build a connection with the end-user. It gives users the content they’re searching for in the first place and eliminates any distraction in-between.  The best part is, even the user is looking for it!

Personalize the user’s journey by allowing them to change settings, control push notifications from the app, and cancel actions. Apps can suggest or provide warnings but the end decision should be of the user to make.  Let them ask questions or queries by integrating various types of feedback into your interface. Give users a sense of freedom and transparency.

8. Well-Tested

A thoroughly tested app prevents any future user problems.

The earlier you test your app, the earlier you fix any problems and win the trust of your users. Review different features, layouts, and variations of your mobile app design to see what is working best. Build a user-centered approach by testing your app with real-users, With each round, you’ll uncover different ways of improving your app design to meet the user’s needs.


Congratulations! Now that you’ve made it to the end of it, we can assume you’re equipped with the knowledge of creating an extraordinary design for your app. We hope now you understand the importance of UX for mobile applications. Following these mobile app ux design principles, you will be able to give users a better overall experience.

Get one step further to your dream app by joining hands with a great team like Spark Eighteen. Take a look at our work here!

Watch Out: 5 Biggest UI Design Trends Of 2021!

ui design trends 2021

The fast-paced digital environment of UI design is evolving at a rapid rate. You may work on one design for some time, and it will get replaced with a more advanced version within a couple of months. But wait! The idea isn’t to scare you out of your wits but to help you stay up-to-date with all these changes. We’re here to help you get inspired to produce the best online experience through your website or mobile app. We browsed through hundreds of blogs available online and talked to our best designers to serve you these UI design trends for 2021! We’ve done the dirty work, all you need to do is sit back and read. Are you ready? Let’s go!

Table of Content:

  1. 3D elements
  2. Dark mode
  3. Storytelling
  4. Soft-gradients
  5. Neumorphism

Why is a good UI important?

Think about it.

When you first enter a website where do your eyes go? What is the first thing that grabs your attention? It’s pretty easy to imagine that every letter you write or content you put out on your website sparks excitement among visitors. The truth is, it really doesn’t.

As soon as a visitor enters a website, before taking any action they scan through it and only stop when something catches their eyes. What adds up to the challenge is the dwindling human attention span that won’t sit at one place for more than mere 8 seconds! This makes catching your audience’s attention a tough cookie. But, does that mean it’s impossible?

Enter, User Interface!

A good user interface is crucial. It makes it easier for users and visitors to browse through your products and clearly see what services you offer without obscurity. To put it simply, a good UI turns potential visitors into buyers by drawing their attention and simplifying their interaction with your website or mobile application.

You cannot be more wrong for thinking that UI only focuses on the aesthetic aspects of a website or mobile app. It is quite a detailed process as it involves anticipating the user needs and preferences then producing an interface that understands and satisfies those needs. After all, a visual design that is both interactive and informative is what makes a good user interface design which further increases conversion rates.

2020 stumbled upon some of the most creative and promising trends like animations and full-screen mobile layouts that are indeed going to stick for longer. The upcoming year is going to be even grand with trends that will take the design world by storm.  Here are the 5 hottest UI trends 2021 that we think are going to shape the near future:

5 Hottest UI Design Trends 2021

1. 3D Elements

3d elements

3D elements are engaging, emotive, and even better – in-trend! This immersive design is already being used in the UI arena for years and with the popularity of VR and AR technology, it is expected to reach its peak in the upcoming year. As a web and mobile app development agency, we think 3D modeling will be a great way of owning a more realistic and futuristic presence in the digital world than the old and repetitious two-dimensional one.

2. Dark Mode

According to a recent report by Built With, around 1,658 websites have used Dark Theme to attract customers, out of which 1,007 are live websites while 651 sites have been using dark modes ever since.

dark mode ui design trends 2021

Do you realize why this many websites (and even apps) today feel the need to provide an optional dark mode to their users? Due to our increased screen-time, the strain on our eyes increases too. Dark mode helps with it especially in low-light and nighttime situations. This means a user is able to spend more time on your website or app if it provides an optional dark-mode feature. When adding this feature, predominantly use blacks or grey with the right contrast between different elements and typography. It is not only timeless but also adds a certain elegance to your page and make it look classy!

3. Storytelling

We’re all for good stories, especially if it is able to hook us right. Often times digital storytelling is thought of in terms of UX. But no! UI has the power of deliberating and narrating the storyline of your product too. How? With the use of color, typography, animation, etc.

For example, take a look at Google’s Pixel Earbuds landing page. As you scroll down the page, you will find yourself guided through the various benefits of the product with animations, solid imagery, and stellar typography. This brings out the uniqueness of the page and creates a positive emotional response which can make the art of storytelling one of the biggest UI design trends 2021.

4. Soft-Gradients

soft gradients

Gradients were THE THING of the 90s. It was a popular way to add color and depth to any design and make it look lively. Guess what? Just like every 90s trend that is making a comeback, so are gradients! They are showing no signs of slowing down and are going to be a big UI design trend in 2021 too! Today we see them as backgrounds, buttons, cards, graphics – almost everywhere possible on the internet. The combination and the blend of two soft contrasting colors bring an element to life and give the design a very modern feel.

5. Neumorphism

Neumorphism ui design trends 2021

Neumorphism introduces hyperrealism in websites and mobile apps by bringing out the design elements to life. Combining flat design elements with skeuomorphism, neumorphism creates real-life imagery with new and improved 3D graphics. The UI design takes simple and flat icons and gives them a rich dimensional makeover to make it look like it is popping out from the screen. Neaumorhphism creates a stylish and clean design with very clever use of shadows, highlights, and gradients.


And that’s it!

Now that you know the UI design trends 2021 that are going to create a buzz in the future, it’s your time to make the best use of them. As we know, the UI design area is saturated with fast-changing tendencies, however, there are always long-term trends that may stick forever – and trust us, the five mentioned above can make the list.  To conclude, holding on to the trending UI designs can help you sustain valuable visitors to your website or mobile app that may turn into your future customers. So if you have made up your mind or are still confused about which technique should you go for, get in touch with us here and we can help you take a step forward.

How to build a better product with user research

How to build a better product with User Research

User experience is important because users are important. The millions you invest in your product or the high-class technologies that you employ will go in vain if no one actually uses it. Understanding the user’s needs is difficult but it doesn’t have to be. The user research process contains numerous techniques, analysis, and other feedback methodologies to know what the user is really looking for. In this way, companies will be able to create the right product for their customers.

Table of Content:

  1. Define the problem
  2. Build an MVP that fits
  3. Analyze & improve

User research basically focuses on understanding their behavior, needs, and motivation to buy a product. The method for user research you can or should perform depends upon the kind of website, system, or app you are developing and how much time you have at hand.

user experience user research process

So whether you’re looking to improve your existing product, or want to develop a brand new one, user research is the first step. Further, we will talk about the need and importance of user insights and how you can conduct user research in order to succeed.

The need For User Research

An exceptional UX design is closely knitted with great user research – one that uses data-driven strategies while also balancing feasibility and viability.

UX research is where you will disinter and validate the end user’s needs that will form the basis of what you are designing. Without understanding the user’s behavior, motivations, and needs, the design process is only dependent on your own assumptions and experiences- which is not objective.

It is considered to be the first step in the designing process. Think of it as the foundation of the product design process without which the design may fall apart.

User insights are also important because they enhance the performance of your marketing campaigns. The insights backed up by strong data about the end-users can help your company better understand the behavior and motivations of your target audience which can further let you build campaigns that are more user-focused.

How to Conduct User Research

There are various ways you can conduct user research. Following is one of the best user research methods you can follow and define your route:

Step #1: Define the problem

When entering a market, there will be certain questions you would want answers to. At this stage, you only have an idea at hand which you need a bigger and broader understanding of. It’s great to first steer clear of the objective of your idea. Understand the problem you’re trying to solve with your product and what are the core features you have in mind.

user research process

Note down all the important points and form your problem hypothesis. This will help you draw a route and understand the purpose of your product better. You can also add up better questions on the table to formulate a research question you want to pursue.

Step #2: Build an MVP that fits

Now that you understand the problem you’re solving, it’s time to build a solution that might help you start off with your user research. This could be attained by building a Minimal Viable Product. An MVP is simply built on the basic idea of giving users perception and an understanding of the product before finally launching it. It is built before the research is done as it is a visual and tangible representation of a product.

It is basically a version of the product that helps teams collect the maximum amount of validated learning about the customers with the least investment.

Your MVP can consist of the minimum set of features that satisfies a given problem. Once you test your MVP with the initial users, you are able to identify the friction points, fix errors, and avoid unnecessary headaches as you move through the process.

Also Read: 3 Easy steps to build a successful Minimum Viable Product

Step #3: Analyze & Improve

Gather all your results and feedback, don’t take too long before analyzing them. What did you learn from the first round of the experiment? It’s impossible to get everything right in the first test. That is why it is wise to keep listening to the feedback, iterating your product, and go back to testing it to see if you’ve nailed it.

Try to not overlook the negative feedback. While positive and good comments are all we want to hear about our product, they won’t help you improve it.  Identify the common issue where most users find difficulty in and fix it. By tracking down the metrics or user behavior, you can learn which features to improve, add, or delete in your final product.


User research guides you to design smarter and effective products that are mainly-focused on the end-user. If done right, it helps you enhance your design with the support of the needs, experiences, and motivations of the user. This user research strategy will help you back up relevant data about the user that you can use to improve the product for your customers.

It takes great expertise and experience to get the process right. Fortunately, here at Spark Eighteen, we deliver on what counts. Learn more about our services by getting in touch with us here.

Top 5 Award-Winning Ecommerce website designs

top 5 award winning best ecommerce website designs

The growing popularity of the internet and technology has made it quicker and easier to buy and sell online. Having an eCommerce website, your customers can quickly connect to you and buy your products. Here, we will have a look at the top 5 award-winning best eCommerce website designs that might inspire you in enhancing your eCommerce website.

Table of Content:

People are not wrong when they say your eCommerce website is a reflection of your physical store.

Just like your store, your eCommerce website needs to be user friendly and easy to navigate for your customers. This means your website should have easy navigation, great visuals, and should be highly optimized and mobile-friendly – the list goes on!

To make you feel less overwhelmed, here is the list of top 5 well-designed businesses with the best eCommerce website design:

1. Apple

apple website

You cannot expect Apple to not excel in designing, whether with their product or website.

3D touch, clever animations, and dynamic images – you’re not entering their website, but you’re submerging in it.

Above all that, their clean and simple navigation system is amazing. The use of silhouettes to differentiate between products is nothing but highly impressive.

apple image

2. Frank And Oak

frank & oak

Frank and Oak is a modern online clothing shop that focuses heavily on lifestyle and media.

They use their UI to grab user’s attention and provide a great shopping experience from a UX perspective making it one of the best eCommerce website designs.

You’ll be captivated by their use of bold photography and the clean sans-serif typography that captures their brand’s personality and target audience so well.

3. Pearls Only

pearls only

The jewelry selling website has a quite unique way of welcoming their visitors to their online store that looks quite irresistible to pass on.

They promise their visitors a free discount offer in exchange for their email address. Would you spin the wheel?

4. ETQ Amsterdam

etq amsterdam

ETQ is a footwear label brand based in Amsterdam that takes a minimalistic approach using their own merchandise as the primary aesthetic of their site.

Simple yet compelling visuals accompanied by strong typography help the user to focus on nothing else but the brand products making this another great example of the best eCommerce website designs.

5. Quip


The UX of the toothbrush company Quip is so uncomplicated that visitors might want to come back to purchase again.

With captivating homepage, bold images of the products and a neon green CTA’s in the middle is enough to grab any one’s attention.

Did these website designs inspire you to make improve your eCommerce website design? You don’t have to think a lot. Just imagine your online store as a replica of your physical store. How will you decorate your store to pull customers?

Just think of the ideas, the rest is our work!

Want a stunning eCommerce website developed for your business? Reach us here.

Why a good design is important for your brand

why a good design is important

As a marketer or a designer, one might know what impact can a visually pleasing design makes. A good design is much more than just a good logo or page layout. The importance of a good design goes much deeper than that. You might want to know what important role it plays as a marketing and branding tool.

Take Apple, for example. Apple, like any other big company, has played a hugely influential role in a way how products, applications, and websites are designed. For years, the company has effectively used design for its competitive advantage. Other companies like Airbnb and Xero are just more examples of design-led success.

airbnb spark eighteen

Here we list out some reasons for you to understand better:

It Will Drive Conversions

A good and creative design helps in driving conversions. A good design will not have any obstacles and difficulties that stop users from taking the desired action. It will help the users to understand conversions and take relevant actions.

Motivates The User To Take The Desired Action

Whether it is purchasing your product or availing your services, the high-quality design will motivate your target audience to take the desired action. One of the main features is that it intrigues any person who looks at it. This further creates a desire for the offering in the mind of the person.

Use innovative and creative tactics to help your audience understand how your product or service will help simplify their lives.

Apple, for instance, has been a master of this idea. While launching new products, they beautifully showcase it all on their website.

apple iphone 11 pro spark eighteen

Creates A User-Friendly Space

Connecting to users is important and should be easy. Your website needs to be very user-friendly which means, it needs to load faster, must be updated with the latest web technologies, etc. A good design might help you with that.

Also remember, that most users use their mobile devices to browse. Make sure your website’s design is mobile-friendly and is known with the format.

Creates A First And A Lasting Impression

Your website reflects your brand. So when users come in contact with your website, it comes in contact with you. They instantly judge your brand by your website design. This is how design helps you create that lasting first impression.

Fact: According to studies, it takes a mere 50 milliseconds for people to form an opinion about a website.

Think about what may attract your customers and take action accordingly. Create a trustworthy and uncluttered design so that way it is easier for your customers to navigate.

Go for bold (but not on your face) color choices and make your content stand out front.

Make sure the people who visit your website, come again and again.

Increases Your Website’s Visibility

There might be thousands of companies like yours reaching out to that one particular group of people through online marketing. What makes you stand out from them?

Your website needs to catch the attention of the right prospect and hold it. Your design may vary depending on the goals of your campaign and target audience.

Always remember, a good design communicates with your users and helps them understand more about you.

Consistent Design Make Users Recognize You

When you have a consistent and strong design, it helps users recognize you.

For example, take McDonald’s. We can recognize the golden arches of McDonald’s from very far.

mc donald spark eighteen

Consistency is important. Stick to the style, pattern, color scheme, etc rather than changing the layout now and then. It will create a more personal and loyal relationship between you and your customers.

Design, in the end, is the face of your brand on the internet.

Make it real and accurate. Make sure you show all the relevant things you want your customers to see out there. Make it bold but at the same time don’t make it complex.

Ready to take the next step? Connect with us today and let’s work towards building the best visual identity for your brand.