What should your Brand Video/AV talk about?

 

A brand video represents a brand and its products which helps increase brand awareness, connect with the target audience on an emotional level and conveys a lot of information in very little time.

Here are a few things your brand video should cover:

  1. Show your (target) audience how your brand can enrich their lives: Appeal to the emotions of your customers in order to gain brand loyalty.
  2. Exhibit that your brand believes in giving: Your customers will find you more trustworthy and human if you do something(for the society) which has no tangible benefit for you.
  3. Embrace what your brand stands for: Instead of delivering a video which portrays something that you are not, concentrate on what your brand stands for.
  4. Customer testimonials go a long way: Share inspiring stories of your customers whose lives have changed due to the products/services of your brand

Do you know of any brand that you can recognise with the sound/voice or even the beat? Build a similar brand for yourself. Write to our branding experts here.

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