What should your Brand Video/AV talk about?
A brand video represents a brand and its products which helps increase brand awareness, connect with the target audience on an emotional level and conveys a lot of information in very little time.
Here are a few things your brand video should cover:
- Show your (target) audience how your brand can enrich their lives: Appeal to the emotions of your customers in order to gain brand loyalty.
- Exhibit that your brand believes in giving: Your customers will find you more trustworthy and human if you do something(for the society) which has no tangible benefit for you.
- Embrace what your brand stands for: Instead of delivering a video which portrays something that you are not, concentrate on what your brand stands for.
- Customer testimonials go a long way: Share inspiring stories of your customers whose lives have changed due to the products/services of your brand
Do you know of any brand that you can recognise with the sound/voice or even the beat? Build a similar brand for yourself. Write to our branding experts here.
Other Brand Consulting Services
Brand Identity Development
A set of tools or elements used by a company to create a brand image.
Brand Collaterals Design
The collection of media used to promote the brand and support the sales and marketing.
Corporate Presentation Design
In the corporate world, a PPT is to a meeting as cake is to a birthday party!
Brand Story and Copy Development
A cohesive narrative that encompasses the facts and feelings that are created by your brand
The idea is to create a memorable phrase which sums up the tone of the brand