What’s the best graphic design strategy?


Graphic design is a very broad term. There are various different things that you end up creating while you’re figuring out your graphic design strategy, however, the best strategy lies in the brand guidelines that you create. If you have a well thought of brand guidelines – your job is half done. We remember while working with HP, how that 72-page brand document helped us to go strong with the work even till date.


Look at your graphic design strategy as the border lines that your designers shouldn’t cross, and at the same time spread the space within these borders to give them the creative freedom, and yet foster results.

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