How important is a brand’s identity?
When you create a business, the goal is to eventually reach a stage where people come to you for your quality and the portfolio that you’ve created. But thinking of the same, how do the customers recall that you exist with such quality in this market? The answer would be by building the right kind of brand which entails the visual image in terms of the logo, colours, fonts etc. and also the tone of voice that you maintain across your communication channels – be it your websites, e-mailers, social media platforms, digital ads or physical branding.
Spark Eighteen takes into account your consumers and industry to establish the right kind of identity for your brand. For example, brands like Zomato, Swiggy, FoodPanda etc. will always have a tone of red/orange in their visual communication (be it their Apps, their logos or Social Media ads), it’s essentially because psychologically the color red entices your taste buds, as and when you’re hungry.
Other Brand Consulting Services
Brand Collaterals Design
The collection of media used to promote the brand and support the sales and marketing.
Corporate Presentation Design
In the corporate world, a PPT is to a meeting as cake is to a birthday party!
Brand Story and Copy Development
A cohesive narrative that encompasses the facts and feelings that are created by your brand
The idea is to create a memorable phrase which sums up the tone of the brand
A video used to communicate it's offerings to the target audience and influence their decision