How can you design impactful advertisements?

 

In today’s age and time, we’re surrounded by advertisements, adverts and advertorials. How do you create the right impact of your brand using the limited resources? Here are a few quick tips for you to flip the game to your advantage:

  1. Less is more. Don’t try to oversell, people are smart – they look through it.
  2. Make your ads experience led, rather than well designed. Give them a bite into your ideology so that they relate with you as a person.
  3. Shorter is crisp, crisp is good. You not only are able to filter the crowd better, but also save on a lot of costs.
  4. Make sure you do a thorough competitor research. You can simply reverse engineer using tools which will support you from a public eye perspective.

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