25 July 2018

by Spark Eighteen

Why Build Your Own Business Blog?

DIGITAL MARKETING

According to a study, 57% of companies who have a blog reported acquiring a customer from their blog.

For if you have a business, the world should know about it. And blogs are the best medium to spread the word. People get to know about your product or service better through nicely curated content. You should make it a practice to write blogs for your business in order to build a strong relationship with your customers.

Write. Publish. Repeat.

Blogging is a necessary part of running a business. You can reap more benefits if your blog is hosted on your primary domain. In this way, business blogs will help in strengthening your digital presence by boosting your website’s search engine ranking. A business blog is also crucial as it gives your work a virtual voice and assists in telling your brand story to your target audience in an interactive manner.

What more? It won’t cost you much when it comes to writing as know you what you do. Thus, building a business blog is not at all expensive in terms of time or money and has a good ROI.

Advantages of having a business blog

Here are a few of myriad reasons why your business should start blogging:

1. Blogging helps in increasing the search engine traffic

Good quality and regularly updated content are equivalent to better search engine rankings because the more you speak, the more you get searched. By blogging several times a month, you become more visible on Google and other search engines that directly impact the SERPs. Business blogs help in getting more traffic to your website and that’s one of your primary objectives, right? Make sure to include appropriate keywords to make your content stronger and better than your competitors. So, create more opportunities for your business and increase the number of link clicks with your blogs.

Also read: Drive traffic to your website with these simple steps

Spark 18 - Why Blogging Is Important For Your Business

2. Blogging shows the personal side of your business

Blogs help you in presenting the personal side of your line of work. They provide a support system for building your personality that your audience, otherwise, won’t be able to see. You may run contests or campaigns to market your product or service, but what will attract your customers in an informal manner is blogging. It definitely provides your readers a sense of what, how, where, when, and why you do in the most interesting manner.

3. Blogging builds authority & credibility in your niche

Gaining the trust of your existing and potential customers forms an essential part of growing and sustaining your business. By effectively articulating and sharing relevant and high-quality information, your blog posts can prove your expertise among readers and demonstrate you as an industry leader. Curate a database of loyal customers by developing relationships with customers and become their go-to resource by providing useful content consistently.

Spark 18 - Why Blogging Is Important For Your Business

4. Blogging boosts Social Media Presence

Your blogs will not only support but also enhance social media content. By promoting your blog posts on social media channels, your company can increase traffic to your website and drive high-quality engagement with your target audience. For a successful social media presence, it is important to provide valuable information which can be achieved via blog posts. 

5. Blogging helps in converting traffic into leads

According to Hubspot, businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t. So, you can get more leads for your business by blogging more. Your blog page can have strong calls to action such as quote requests, subscribe to the newsletter, download a free eBook or get a free trial which will help in generating leads and a good database of potential clients.

Blogging on your company’s website is a winning addition and can help boost SEO along with other benefits. It is one of the best ways to differentiate yourself from your competitors by demonstrating your knowledge, expertise and unique thoughts. Get in touch with us to build your own business blog today or write to us at coffee@sparkeighten.com to know more!

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