8 June 2018

by Spark Eighteen

What Does It Take to Convert A Product Idea Into Reality?

PRODUCT DEVELOPMENT

Every product that we come across often starts with a mere thought. An entire mix of creativity, innovation, and confidence is what it takes to turn an idea or a concept into a successful product.

Product development can be an extremely time-consuming and overwhelming thought process. While some product entrepreneurs succeed with their idea, some wonder as to what went wrong with their product building strategy.

Spark 18 - Product Development Steps

In case you have an idea or are thinking of building a product, these few tips will come in handy to invest your money correctly into a product.

Keep your Company’s Goals and Vision Clear

You probably don’t want a product without a vision, right? It is highly important to set clearly defined goals and vision for your company that will subsequently be used to underline your product’s existence.

Know What You Aim To Accomplish

While the company’s vision is critical, you must answer these simple questions before executing the product idea:

  • What problem does your product aim to solve?
  • What makes your product so valuable?
  • Is your product idea viable?

If you’ve tried to answer, you’ll know that your product idea needs a lot more consideration and thoughtful approach to its actual implementation.

Be Well-versed With The Market

While it’s easy to get enthralled by your idea and overlook the most important steps in the product development process, you need to have a clear picture of the target market you’re looking to tap and analyze the market size that your product will cater to.

Be sure to gather all the essential information and validate your market before the actual product building process starts. It will also be beneficial to hold focus groups and make a note of all the factors pertaining to them.

Focus On A Simple Idea First And Build A Prototype

Since complex ideas require more time, money, and effort, it is recommended to plan for a simpler and basic version of your product idea making sure that it will solve the targeted vision.

People often spend excessive time in making the perfect product, only to realize that there is no perfect product since there is always room for improvement with technology being involved. It is, therefore, important to understand that product development is an iterative journey.

Creating a product prototype could help you figure out whether your big idea will actually work and succeed. The main purpose of a prototype is to validate the product concept and design before it is actually launched in the market. A product prototype can be anything from a sample, drawing, presentation or the replica of the final product design itself.

Analysis & Strategy Development

Now that you’ve worked on a product idea with a vision in sync with your company and gained an understanding of your target market, you should analyze, test and decide the business and marketing strategies that need to be employed.

This is the time when you need to further refine your product and identify areas of development based on the customer feedback received on the initial product prototype.

With a finalized concept of the product, start focusing on other factors and metrics like the cost to build and market the product, the competition for your product, marketing and branding strategies, break-even point, etc.

The testing results and a detailed analysis will help in reducing the risks and making your product ready for the perfect market launch.

The Cost Of Building A Product

When building a product, an entrepreneur would always try to anticipate the amount of capital it would require along with the other relatively reasonable expenses.

The product development journey primarily comprises a development timeline, product/app team, elements to be incorporated and post-release expenses. A basic app or a website development team would consist of:

  • Project manager
  • Developer
  • UI/ UX Designer
  • QA Engineer

The price/cost involved in the development would largely depend on the type of the product, technical complexity it entails and the other needed support to successfully and innovatively implement the idea. It will vary for a mobile app development (Android or iOS), desktop application, website development, and so on.

Nevertheless, you must figure out how much you want to shell out and have the visibility about what you are actually paying for. This will further guide you in understanding and analyzing the hourly rates that would be required for designing and development.

Besides the price will further differ if you decide to get the product made in-house or outsource the development to another company and the kind of approach and process the company follows.

Let’s hear your product idea! Drop us a line on coffee@sparkeighteen or visit us at https://www.sparkeighteen.com/ and build your very own product with us.

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