7 September 2020

by Spark Eighteen

5 B2B SaaS companies that are doing Instagram right


Are you a SaaS company that wants to up their social media game? Here, take a look at some of the top b2b SaaS companies’ Instagram accounts for some inspiration.

Table of Content:

  1. Mailchimp
  2. Adobe
  3. Google
  4. Salesforce
  5. Trello

Do you know what really makes the top SaaS companies stand out from the rest?

It’s the novelty of their idea and how they offer it. This is highly visible on their social media as well.

While the words “entertaining” or “social” might not be on their top priority list, these top SaaS companies still succeed in producing creative and thought-provoking content to attract their audience. So if you’re looking for some remarkable marketing inspiration, look no further than these top SaaS social media accounts online today.

From storytelling to content creation to social media engagement and even collaborating – here are 5 amazing B2B SaaS companies’ Instagram accounts.

1. MailChimp

When you think about a SaaS company’s social media account, what may come to your mind is dull and snooze-worthy content.

It really doesn’t have to be like that and MailChimp will agree to this.

mailchimp instagram account

When you visit their Instagram account, you will be splashed by an array of colors and every type of visual content possible. From GIFs to videos to small infographics – you just have to name it.

Their Instagram game isn’t just eye-catching but also filled with relevant and helpful content – that too, by promoting their brand.

mailchimp instagram

MailChimp clearly defines the usage of social media which is just more than selling your services.

2. Adobe

Talking about fueling Instagram with customer-centric content, Adobe is another example of having a notable presence on the platform.

With breathtaking photos, quotes, and designs by Adobe users themselves, the company’s Instagram account looks nothing less than a Pinterest feed.

By crowdsourcing user-generated content, Adobe always has a steady flow of content available to showcase the power of its products on social media.

adobe insta

3. Google

Talking about top SaaS companies and not mentioning Google will be unfair.

The secret sauce to Google’s prominent success is giving people what they want – and this is quite accurate from their Instagram account as well.

Google publishes content and stories on its social media platforms showcasing how their products enhance human experiences in real life.

google instagram account

Also Read: 5 Instagram story hacks for your business

4. SalesForce

The cloud-based software company uses its Instagram account in a way different manner than all the companies mentioned here.

SalesForce Instagram account stands out as it focuses more on the trending subjects rather than just selling their product.

Literally, one glance and their Instagram feed, and you will be delighted by quirky animation and stories – all revolving around the hot topics at the time.

salesforce instagram

In addition to that, they also use their Instagram to appreciate their employees by sharing videos and stories from them.

salesforce employees

5. Trello

Do you want your audience to actively involved in your social media campaigns too? Take notes from Trello!

In November 2019, the project management software company launched a campaign called #WhereITrello.

They basically asked their community to share photos and stories to show how they use Trello products around the globe and shared them on their Instagram account.

trello instagram

Through this UGC campaign, Trello showed the variety of ways their product can be used by people.

Since the campaign launch, the hashtag was used more than 1,000 times across Facebook, Twitter, and Instagram making the campaign a smashing hit!

On to you…

These top SaaS companies are totally nailing it with their social media game and left us all wondering if we can do the same?

You totally can!

Remember that Instagram isn’t just limited to a specific industry. It has grown to be more business-friendly that is why there are more than 25 million business accounts on Instagram today. So if you want to up your game on this platform, get started today!

Don’t know how to? Let us help you with creating content, building brand efficiency, and managing your platforms.

Get in touch with us by clicking here.

Spark Eighteen

Spark Eighteen is a brainchild of innovative young minds and a group of alarmingly out-of-the-box thinkers who happen to see the world of marketing from a new age perspective. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs.
Spark Eighteen

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