Are you a SaaS company that wants to up their social media game? Here, take a look at some of the top b2b SaaS companies’ Instagram accounts for some inspiration.
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Do you know what really makes the top SaaS companies stand out from the rest?
It’s the novelty of their idea and how they offer it. This is highly visible on their social media as well.
While the words “entertaining” or “social” might not be on their top priority list, these top SaaS companies still succeed in producing creative and thought-provoking content to attract their audience. So if you’re looking for some remarkable marketing inspiration, look no further than these top SaaS social media accounts online today.
From storytelling to content creation to social media engagement and even collaborating – here are 5 amazing B2B SaaS companies’ Instagram accounts.
When you think about a SaaS company’s social media account, what may come to your mind is dull and snooze-worthy content.
It really doesn’t have to be like that and MailChimp will agree to this.
When you visit their Instagram account, you will be splashed by an array of colors and every type of visual content possible. From GIFs to videos to small infographics – you just have to name it.
Their Instagram game isn’t just eye-catching but also filled with relevant and helpful content – that too, by promoting their brand.
MailChimp clearly defines the usage of social media which is just more than selling your services.
Talking about fueling Instagram with customer-centric content, Adobe is another example of having a notable presence on the platform.
With breathtaking photos, quotes, and designs by Adobe users themselves, the company’s Instagram account looks nothing less than a Pinterest feed.
By crowdsourcing user-generated content, Adobe always has a steady flow of content available to showcase the power of its products on social media.
Talking about top SaaS companies and not mentioning Google will be unfair.
The secret sauce to Google’s prominent success is giving people what they want – and this is quite accurate from their Instagram account as well.
Google publishes content and stories on its social media platforms showcasing how their products enhance human experiences in real life.
Also Read: 5 Instagram story hacks for your business
The cloud-based software company uses its Instagram account in a way different manner than all the companies mentioned here.
SalesForce Instagram account stands out as it focuses more on the trending subjects rather than just selling their product.
Literally, one glance and their Instagram feed, and you will be delighted by quirky animation and stories – all revolving around the hot topics at the time.
In addition to that, they also use their Instagram to appreciate their employees by sharing videos and stories from them.
Do you want your audience to actively involved in your social media campaigns too? Take notes from Trello!
In November 2019, the project management software company launched a campaign called #WhereITrello.
They basically asked their community to share photos and stories to show how they use Trello products around the globe and shared them on their Instagram account.
Through this UGC campaign, Trello showed the variety of ways their product can be used by people.
Since the campaign launch, the hashtag was used more than 1,000 times across Facebook, Twitter, and Instagram making the campaign a smashing hit!
On to you…
These top SaaS companies are totally nailing it with their social media game and left us all wondering if we can do the same?
You totally can!
Remember that Instagram isn’t just limited to a specific industry. It has grown to be more business-friendly that is why there are more than 25 million business accounts on Instagram today. So if you want to up your game on this platform, get started today!
Don’t know how to? Let us help you with creating content, building brand efficiency, and managing your platforms.
Get in touch with us by clicking here.
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