16 September 2020

by Spark Eighteen

5 Must-Know Tips for writing compelling blogs

DIGITAL MARKETING

As easy as it may sound, writing a successful and prolific blog is no child’s play. As a writer, you literally have to go through hours of multiple read ups, ideation of concepts, and further creation of content strategies to make one insightful and well-written piece. Here are 5 actionable tips for writing blogs that can get you the results you want!

Table of Content:

  1. Write an irresistible opening
  2. Add strong visuals
  3. Cut out the wall of texts
  4. Cite examples
  5. End with a Call-To-Action

Sometimes even after putting in the hard work, your blog fails to draw the attention you thought it would.

It’s indeed not a great feeling and leaves you with a bad taste in your mouth.

So what should you do? Give up?

Definitely not.

Instead, you can just go ahead and look for ways to improve your blog content to attract more visitors. Don’t know where to start? Hold on as we take you through the 5 tips for writing blogs that will help you to bring in the desired traffic.

1. Write an irresistible opening

You may catch your reader’s attention with an enticing headline, but can you hook them up with a great opening?

Just like a video, you need to bag people’s attention just as they land on your content. That’s why the first paragraph of a blog is the most important as it is where a reader decides if he/she would want to read further or not.

So how can you write an interest-grabbing opening? Well, luckily, there are three ways you can totally crush it with your introduction:

  • State a fact:

Some facts are interesting, some are highly overused, and some are totally unrelated to the topic. You have to pick up the one that is so unique in your niche and surprisingly relates to your topic.

For example, if you’re writing a blog on organic cotton you can give out facts like “Did you know? Approximately three thousand liters of water go in to produce one shirt of conventional cotton.”

  • Ask a question:

Questions can be a powerful hook. Ask questions in a way that the reader comes in force with the problem you’re about to solve.

Just remember, when asking questions don’t go for obvious ones that readers can easily skim over.

Do you want more traffic on your website?

The reader wouldn’t click on your blog expecting fried sweet potato.

Instead, go something like:

Do you want to maximize the impact of SEO on your website’s growth and revenue? Then this is the perfect blog for you!

  • Tell an anecdote:

Anecdotes are short and witty stories that give out a larger idea or the thesis of your topic in a different context.

This can be something that happened in your life, a quotation, or just simply something funny and poignant.

2. Add strong visuals

A Victorian English illustrator once said, “A picture is worth a thousand words.”

This simply means that pictures convey information much easily. So if you aren’t applying this strategy to your blog posts, you’re missing out big time.

visual

The human brain processes visual content 60x faster than written content. That’s why adding visual elements like captivating images, fun videos, insightful infographics, etc can boost your engagement.

You can create and design your own images, adding a personal brand touch to your visuals. Otherwise, there are innumerable sources available online like, Shutterstock (a premium stock photo site) from where you can get stock images for your blogs.

3. Cut out the wall of texts

walls of texts

Imagine getting a new book to read over the weekend, and as soon as you open it, all you see is lengthy chunks or blocks of text.

Wouldn’t you lose all your will to read?

The same goes for blogs. Big walls of text do nothing but outright anger a reader to bounce out from your blog and go on another.

All of this leads to a dramatically higher bounce rate and damages the authenticity of otherwise valuable and insightful content.

Here are various ways you can avoid these huge walls of texts:

  • Make your sentences and paragraphs as short as possible.
  • Use headings to segment different topics in between the blogs.
  • Use bullet points or number lists to efficiently stack and structure information.

4. Cite Examples

Giving out examples and pieces of evidence in between your blog supporting your claims and ideas can be quite beneficial.

With examples, you prevent the overall muddy flow of a blog. Moreover, with the inclusion of examples, your readers will generate a certain amount of trust as there is proper proof to back up your claims.

Your blog may lose its value if you completely ignore providing examples.

There are literally thousands of pieces available online you can research through and take examples from to make your written piece even more significant and relatable.

5. End with a Call-To-Action

cta

Your reader just went through an amazing adventure with you. Now what? Should they just exit without doing anything? Was that the motive of your blog?

End your blog posts with a conclusion. A conclusion is where you can put emphasis on all the important points from your piece.

Once you end your blog, give a clear call-to-action to your reader. Should they check out your other blogs? Should they join your email list for updates? Should they check you out on social media?

When you give out call-to-action at the end of your blog posts, you basically get a chance to build a relationship with your reader that is just not limited to one written piece online.

You can also end with a question and encourage comments on your post. For example, “How are you planning to implement these tips for writing blogs?” You can also ask readers to share your post on social media if they liked it.

Your turn

It doesn’t matter what type of blog you’re writing (a how-to, a listicle, review, data-driven, original stories, etc.), these tips for writing blogs will help you make your content even more powerful and engaging. Adapt them in a way that they dissolve in your style and topic.

Keep your readers in mind throughout and constantly remind yourself if you’re adding enough value through your post. Look for ways you can diversify your blog topics so there is everything for everyone in your niche.

Once you have implemented these 5 steps, you will be able to transform your posts into content that can truly impact your readers s that they come back to your website to hear more fro you, and this way you’ll be generating blog traffic over time.

Do you have any tricks of your own that worked for you in the past? Let us know in the comments below!

Also Read: Why build your own business blog?

Spark Eighteen

Spark Eighteen is a brainchild of innovative young minds and a group of alarmingly out-of-the-box thinkers who happen to see the world of marketing from a new age perspective. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs.
Spark Eighteen

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