7 August 2020

by Spark Eighteen

Benefits of having a mobile app for business & 5 ways to market it

APP MARKETING

You’ve got the most perfect idea for an app – this is just the first step. All you need now is a brilliant execution & implementation to make it a successful reality! In this blog, we will talk about the benefits of having a mobile app for business by looking at the numbers from various industries, how to develop an app with an MVP, and the right way to market it.

Table Of Content:

Think about it: There are about 3.5 billion smartphone users worldwide. This means billions of potential app users for you!

The number of mobile application users has been exceeding year-over-year. Don’t believe us? Look at these numbers:

  • In 2010, App Store downloads exceeded 3 billion, roughly three months after hitting the 2 billion benchmark. (Source: FierceWireless)
  • Both Google Play Store and the Apple App Store have a combined 33.6 billion app downloads in Q1 of 2020. (Source: TechJury)

Not only that but the growth in revenue from mobile apps has also increased dramatically over these 10 years:

  • Worldwide revenue from mobile applications was a total of $6.8 billion dollars in 2010. (Source: Gartner)
  • The global app ecosystem generated revenue of $50 billion from Google’s Play Store and Apple’s App Store in the first half of 2020. It is estimated that the revenue is growing by 23% year-on-year. (Source: LiveMint)

Quite a jump, right?

The truth of the matter is, having a mobile presence is essential for the survival of businesses today – so why not consider a mobile app?

Whether it is eCommerce, healthcare, or food delivery – almost every industry is benefitting from mobile applications. And why wouldn’t they? Mobile apps have manifested their marketing value and the effectiveness to communicate with target customers over time. We’ve explained this briefly below:

Top Industries That Are Benefiting From Mobile Applications

  • Ecommerce

ecommerce sales

According to an eMarketer prediction, global mobile eCommerce sales are expected to be worth $3.56 trillion by 2021.

These numbers should not come as a surprise to many as almost 90% of eCommerce customers use retail apps than mobile websites to purchase products. Therefore, an eCommerce business has more chances of succeeding as an app.

  • Food Services

Mobile app development for food services means to bring your offering and services online in front of your customers.

A mobile app for business is a great way if you are looking forward to enhancing customer experience by offering discounts, loyalty programs, and push notifications. Moreover, mobile applications are a great way to engage with customers directly.

For example, a food delivery app like Zomato in its 2019 annual report mentioned that it has 70 million monthly active users on its platform.

  • Healthcare & Fitness

healthcare and fitness

Due to increased affordability, access to quality healthcare information, and direct interaction with experts that people are likely to download such applications directly on their mobiles.

  • Finance

finance

Most of these finance-related activities include paying bills, transferring money, getting insurance quotes, taking out money, and much more

  • Social Networking

social networking apps

Who doesn’t use a mobile application for social networking?

With the rise of the internet, people are more connected virtually than physically. Developing a social media app is one of the hottest trends right now.

The best part is that there isn’t just one type of social media network to work on. From media sharing networks to community forums to messenger apps – with apt research about your target audience, you’d know how you can serve them better.

  • Travel

travel

A travel app development can be a perfect niche to bring investments in. Travel apps make it easier for users to book tickets, check their car rents, and so on.

Whether you own a large scale business or an SME, mobile applications will eventually prove its benefits to you.

But every good thing has its own set of challenges – what do apps have?

Common Things Businesses Fear When Building An App

Building any software product, be it a web application or a mobile app for your business, can appear risky.

Why?

When you want to develop a mobile app for your business, you often find yourself surrounded by questions like:

  • What if it costs too much money?
  • Will investing in an app prove worthwhile?
  • What if it fails to target the right users?
  • What if it doesn’t grow?

A mobile app for business is no small venture. Neither are they cheap to build nor easy to maintain. Thus, even if your idea is guaranteed to become a breakthrough, you need to find the right path to make it come to life.

We at Spark Eighteen build mobile applications for a range of businesses so we know what our clients are looking forward to when they expect us to build an app for them.

That is why we recommend a Minimum Viable Product to help them get started with the app development.

What is a Minimum Viable Product?

Minimum Viable Product (also known as MVP) is a version of a product that contains the minimum set of features. These core features are included keeping in mind that they should be enough to satisfy the initial users while they feed you with what’s missing on the app and how you can improve it.

With an MVP you can:

  • Collect feedback from the initial users to create the final product the users will like;
  • Promote the brand among your target audience to make it more recognizable;
  • Win loyal users before releasing the final product.

It is much easier and less expensive to gather insights from an MVP than releasing the final product with all the features together – which has more chances of increasing costs and risks if the product fails.

How can an MVP benefit you? 

  • It is budget-friendly

Building an MVP will help you cut costs. Since it includes fewer features, it takes less time to develop and cost you less as well.

Don’t think of it as a ‘cheaper version’ of the final product. It is more of a ‘smart learning’ of the product.

What’s even better is that if you include subscription options in your MVP so you can get profit faster and use that to invest in improving your product.

For example, Brian Chesky and Joe Gebbia, the founders of Airbnb, initially started renting their own rooms under the name “Airbedandbreakfast”.

  • It doesn’t take much time

Your app idea is fresh, brand new, and holds enormous potential to revolutionize your business. Since app development is a long process you turn into a hawkshaw entrepreneur ensuring nobody gets the slightest idea about your pristine project for it to get stolen.

Don’t get us wrong, we trust your Sherlock flair, but chances are it wouldn’t protect the idea from getting nicked.

If time is a crucial factor for you, investing in an MVP is the best option. Since the project range isn’t that big, your MVP can be developed fast and will help you make sure that the idea doesn’t go outdated or get stolen.

  • It is flexible

Your MVP is always prepared to adapt to the feedback or changes while also being at work. So, following the launch of the MVP you might want to change your target audience or some core features reacting to the user feedback – you can do that easily.

These many advantages of an MVP not only allow you to save time and cost but also ensures that your final product meets your users’ needs – which is the ultimate goal.

Going back to the Airbnb example, Chesky and Gebbia’s idea of turning their home into a hotel allowed them to learn what their customers expected from a hotel experience. This, in turn, helped them to design and build-out their online offering.

Example Of A Successful MVP

One of the most amazing examples of a minimum viable product that went ahead to become a successful business is Dropbox!

When Arash Ferdowsi and Drew Houston, the founders of Dropbox, came up with their idea of an easy-to-use file sharing tool they realized how expensive and time-consuming it would be to build the actual hardware of the product. So they didn’t try to build it.

They were smarter than that.

Instead, they introduced an MVP which was nothing more than a simple video explaining how Dropbox would work. The video was highly successful encouraging over 70,000 sign-ups from people who wanted to learn more about the product.

dropbox

Just one simple video let Dropbox’s founders answer the biggest question they were facing at the time – would anybody want it? Looks like they got their answer – that too quickly and cheaply.

Some of the other ground-breaking services like Uber, Facebook, and Airbnb started their path to success from MVPs as well – so why can’t it be an option for you?

The right way to market a mobile app for your business

Now let’s say you launch your product after learning from your MVP. Now what? Can’t really just sit back and wait for all those downloads to come to you.

While you’ve successfully built an app that functions properly, your hard work is worthless if your audience doesn’t know about the product.

As of May 2020, there are around 2.5 million apps on Google Play Store and 1.8 million on the App Store. The numbers are pretty startling and are continuously increasing. Don’t expect users to drift towards your app without even being aware of its existence.

A scalable marketing strategy is what you need right now! Here are 5 core ways to garner downloads:

  • Blogs

Including your app in your regularly scheduled blog posts is a great marketing tactic that you can leverage. Create a complete blog post solely mentioning the app features and benefits or just include a call-to-action at the end of every blog to invite viewers to download the app.

zomato blog

If you choose to write a blog post solely about your app, we’d recommend you to go in-depth. Write the full story and let your audience know the purpose behind it. Include screenshots, links, and videos from the app and you’re good to go.

  • Social Media

Your marketing attempts are incomplete without an active presence on social media.

spendee

Look for the platforms that are often visited by your target audience and write at least one post a week about your app there. If you want to, you can post more often.

  • Emails

Emails have their own charm. According to a study by OptinMonster,

“With the rise of mobile use, checking email has become super easy. Most people check their email as much as 20 times a day”. 

Send out emails to your subscribers and let them know you have an app in the market.

Include a footer with one line advertising with other necessary details about your app. Don’t forget to add a link, in the end, to redirect viewers to the download page!

wish email

 

  • Use Influencers

Influencers are the latest key opinion leaders.

Data from MuseFind shows 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

influencers

Convince a well-known social media influencer or a celebrity to talk or post about your product on their page. The sponsored ad can be in the form of a blog post, a video, a tweet, or even a photo.

These social media celebrities already have a huge following of hundreds of thousands of people and can help you in promoting your app to their audiences. Working out deals with an influencer is not only cheaper than investing in big banner advertising but also can be far more effective if done correctly.

  • Leverage Guest Blogging

You creating effective content for your own blog posts is great.

Think about what impact it will make when you leverage guest blogging to it too?

With guest blogging, you can take advantage of a more established website to address their audience directly. The right way to do this is to look for the top blogs you think your target audience might read.

Most of these blogs allow you to write an author bio. This is where you can introduce yourself, your business, and add a link to your app download page.

To Conclude:

Congratulations! You’ve made it to the end of the blog.

Looks like you’ve some real faith in your idea – and so do we.

If not leading your business to new heights, a mobile app for business will definitely make your business future-ready and create a strong presence in the industry. Keep progressing, building momentum, and getting insights – the next thing you know is your app is making that impact.

Don’t know where to start?

We at Spark Eighteen offer the app development services you need to make your great idea come to life! We work closely with our clients to provide what they’re looking for and we’d be happy to do the same for you. Click here to contact us.

 

Spark Eighteen

Spark Eighteen is a brainchild of innovative young minds and a group of alarmingly out-of-the-box thinkers who happen to see the world of marketing from a new age perspective. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs.
Spark Eighteen

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