20 April 2020

by Spark Eighteen

Instagram tools every marketer should be familiar with


Free Instagram Tools 2020

How much has Instagram affected your life? Think about it. Since its very foundation, the app has proved its growth, and now is much more than just a photo-sharing app. In this article, we will talk about top free instagram tools every marketer should be familiar with.

Instagram has over 1 billion monthly users with 500 million using the application daily. (source: oberlo)

At this point, it is safe to say that both your audience and your competitors are using Instagram. So it is better to have an Instagram strategy planned out.

Free instagram tools

Now, there are a lot of tools that can help you with that. Some you might know already while some which are completely new to you. There are many of them! All different by nature. These tools might help you execute that kick-ass strategy for Instagram.

There are almost two million monthly advertisers on Instagram (source: omnicoreagency). So marketing with dull tools might lead to your competitive disadvantage.

We’ve curated a list of free instagram tools for marketers.From scheduling posts to seeking analytics data to even editing photos & videos, these tools will help you in all.

Tools For Analytics


Iconosquare IconosquareIconosquare is a paid app providing industry-leading analytics and tools that can help your business grow on Instagram and Facebook. The tool provides more than just analytics like post scheduling and content planning tools.

With Iconosquare, you can see analytics related to your community, content, engagement, reach, profile activity, page performance, Instagram stories performance and hashtags. It also helps you to check the analytical data of at least three of your competitors.

Instagram Insights

instagram insights spark eighteen

There are other key metrics that a business needs to analyze besides Instagram likes, comments, and shares. This is where Instagram Insights comes into the picture. It is a free analytical tool that Instagram provides to every business profile.

To access your Instagram Insights all you need to do is click on the “graph” icon that is available on the upper-right section of your Instagram profile. It will quickly give you all the insights into how your Instagram profile is performing.

It will provide you with all the key metrics including:

– Reach of the account

– Profile views

– Website clicks

– Call/Email clicks

It also provides you with your top posts from the last week. You can easily click on View More for additional details.

There is also a section that covers the information about your followers. This information includes your follower count, gender distribution, age-range distribution, your follower’s location, etc.


Do you know that Hootsuite Hootsuite is known as a social media scheduling tool?

The free account allows you to manage three different social media profiles at once. You can schedule up to 30 social messages, and access basic analytics of your followers.

However, if you opt for the paid plan, you can have access to more powerful analytical features which include a clear overview of your key metrics, unlimited reports, and much more.

Tools For Scheduling Posts

Hopper HQ

Hopper HQ is consistently ranked as one of the best tools for post scheduling.

With Hopper HQ you can:

  • Plan and schedule Instagram posts (even from a mobile).
  • Post to Instagram automatically (with no reminders).
  • Get your posts Instagram approved ..and so much more!

It also helps plan and creates Instagram content.

The tool offers a nice 14-day trial.


Later is another great tool for scheduling posts. The tool offers you two types of accounts. A free account and a paid one.

With the free account you can:

  • Add 2 Instagram accounts
  • 30 photos per month
  • Post photos
  • Search and repost content

On the other hand, the paid account lets you:

  • Use 2 Instagram accounts
  • Schedule 250 posts per month
  • Post photos and videos
  • Search and repost content


Another popular Instagram scheduling tool is ScheduGram. Following are some of the features of this tool:

  • It uploads photos and videos from the web.
  • Have a feature to crop as well as add filters and texts to the image.
  • It can upload multiple Instagram posts at once.
  • Manage multiple accounts.

ScheduGram offers a 7-day free trial for you to see how the tool functions.

Tools For Editing Photos/Videos

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Boomerang is a fun app by Instagram. With this app, you can create mini-looping videos. Created by Instagram, it is a one of a kind application. It is believed that these looping videos catch more attention than ordinary posts and can be posted on stories as-well.


VSCO remains one of the top choices for photo editing among users. All thanks to its “film-like” presets and editing tools. You can also edit videos and add various effects and can further share it to your Instagram profile.


Snapseed is free and easy to use photo-editing software. It offers a smooth hand in editing and some easy tools you can play with. It is a mobile-friendly application. Users can create some masterpieces using this.

Tools For Instagram Stories


If you’re looking for a range of minimal templates for your Instagram stories, Unfold is just the right option for you. The app launched a separate application for Brands that creates custom templates for its clients.


Canva offers an amazing variety of templates that are useful for Instagram stories. You can customize and edit accordingly. It also provides you with text, colors as well as different background images.


The app is a must for all Instagram lovers. InShot can perfectly craft any photo or video to the size that fits perfectly for any kind of post.

With that, it also provides numerous background colors as well as filters and texts that you can add to your Instagram stories.

Tools For Ads


Being Instagram partnered, AdEspresso is an amazing tool to create Instagram ads. Advertisers and run and track split tests using this tool. The multiple screen feature lets you create multiple ads at once.


This tool helps brands create shoppable images on Instagram. Users can curate and discover collections through thousands and thousands of influencer images daily.

These are just some of the many Instagram tools you can use to incorporate in your next Instagram strategy. Spot the ones you need, try them out and you might not know how it turns out for you!

Let us know if you know any other free Instagram tools? We would love to know!

Spark Eighteen

Spark Eighteen is a brainchild of innovative young minds and a group of alarmingly out-of-the-box thinkers who happen to see the world of marketing from a new age perspective. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs.
Spark Eighteen

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