21 August 2020

by Spark Eighteen

8 reasons why your business should be hiring a digital marketing agency


Let’s face it. Scaling a business is hard. Especially in the beginning, where most business owners have to wear different hats to fill various roles within the business from time-to-time. In this blog, we will talk about 8 reasons why your business should be hiring a digital marketing agency.

Table of Content:

  1. Experience Counts
  2. Can Save You Big Bucks
  3. They Understand Your Customers Better
  4. Manages Your Budget Effectively
  5. Offers The Right Tools For Every Situation
  6. Improves Your Website’s Performance
  7. They Have More Time To Brainstorm
  8. Offer Measurable Results

From dealing with sales and marketing to interacting with customers – there’s so much to do that, in the end, it takes a toll on you.

But, as they say, there’s light at the end of every tunnel.

The advent and adoption of the internet have revolutionized the way businesses operate. Now, the businesses that are running digitally have seen outsized growth in profit margins.

We’re not making this up. In fact, we have solid statistics to back up!

According to Deloitte’s 2020 Digital Transformation Survey, 45% of high-maturity companies achieved net revenue growth above industry averages, compared to 15% of companies not rated as highly mature.

deloitte fact
Source: Deloitte

The best part? You don’t have to exhaust all your time, management, and resources for such an undertaking. In such a case, hiring a digital marketing agency can be a really effective investment.

Here we take you through some of the many benefits of hiring a digital marketing agency:

1. Experience Counts

experience counts

Most of the time businesses think digital marketing is all about having a website and social media presence.

The truth is, it’s a far more complex and deeper subject than that. Digital marketing is a compilation of various online tactics such as:

  • Search Engine Optimization,
  • Native Advertising,
  • Content Marketing,
  • Email marketing – and the list goes on.

All of these fields require expertise and thorough understanding which can be overwhelming for business owners and decision-makers.

An agency, on the other hand, is a tiger team of individuals – all with different skill sets, working together as a powerhouse. Hiring a digital marketing agency will not only increase effectiveness but also save time and energy to focus on running your business.

It’s even better for businesses who are still in the early stages and cannot afford a full-time digital marketing expert. They can instead hire an agency on an occasional or project-basis – & guess what, they don’t even have to provide benefits!

2. Can Save You Big Bucks

When you hire a digital marketing agency, you have access to a full team of professionals at a cost that is much lower as compared to hiring an in-house marketing team.

Think about it. A complete in-house marketing team can take you through individual:

  • Salaries,
  • Benefits,
  • Training,
  • Office Space, etc.

On the other hand, a digital marketing agency can save you worrying about all of the expenses mentioned above while also providing better results.

So why pay for every expert in the field when you can get a full-fledged team of professionals for all your digital requirements?

3. They Understand Your Customers Better

understanding customers

As per Statista, there are over 4.5 billion active internet users – that encompasses 59% of the global population!

If you look closely at the statistics, the number is constantly increasing day-by-day. Chances are, a small chunk of these users are looking for businesses like yours to connect with.

To fully understand this, you need to first choose which group will you be targeting and how will you be doing that. For that, you may need answers to specific questions such as:

Where my target audience really is? 

How can I best reach my target audience?

What affects my target audience’s decision-making process? 

Instead of squandering all your precious time into finding answers to these questions, hand them over to a digital marketing agency.

They will easily calculate the answers to all these questions in a small amount of time and use this quality information in pushing effective marketing strategies.

4. Manages Your Budget Effectively

You know what you want to achieve, but you also know it’s unattainable without setting a marketing budget.

It can be difficult and highly burdensome if you track your spending across different platforms without seeking professional help.

Don’t worry! Digital marketing agencies have access to advanced tools and processes to take care of your marketing spend more effectively.

5. Offers The Right Tools For Every Situation


Digital marketing requires the use of different tools and technologies to streamline each process.

These tools give you access to valuable information such as customer data, website analytics, keywords statistics, competitor analysis, and automation services. Most of these tools are premium with additional costs for certain features.

The collective cost of all these tools can be quite colossal for small and medium-sized businesses.

But what if we tell you that you can avail your business of such high-class technology & tools without directly paying for them?

Yes! An agency already has access to these tools to help you make the most of your campaign. You don’t have to worry about the recurring costs that you’re likely to incur with the use of these tools.

6. Improves Your Website’s Performance

Search engines, when crawling your website, are looking for relevant information in order to rank you.

So to improve your website’s ranking, you need to fully optimize your website for search engines. When you have better rankings you’ll get more traffic to your website which can ideally convert potential leads into customers- all these things work together.

Experts working under a digital marketing agency work through all the various technical aspects to optimize your website to get the best possible rank.

7. They Have More Time To Brainstorm

Digital marketing agencies probably work more on your marketing plan than they do it on their own.

It’s their work.

That’s why they have much time to study your business marketing plan from top to bottom. From developing your brand’s needs to effectively planning out a powerful marketing strategy with the help of the right tools – they can do it all and that too, in a much shorter time.

As a result, your business does not have to wait much longer to start getting quality work delivered.

8. Offer Measurable Results

measurable results hiring a digital marketing agency

Nobody would like to invest in something and not measure the results it brings.

For proving great ROI, agencies help you determine the Key Performance Indicators (KPIs) which can help you figure out if your campaigns are in alignment with your marketing goals or not.

You’ll be provided with monthly or quarterly reports on your campaign and website audits to help you make the right marketing decisions.

Digital marketing agencies provide a clear insight into how your key metrics are performing and how potential customers are engaging with your brand.

It’s Your Time To Grow

As a business owner, you might not have a lot of time in your hand. Your time is precious, as your business is. The most important thing you can do is to use that time wisely to grow your business.

When you outsource your digital marketing needs you do not only tend to get much more for your money but also time. That’s why a company like ours is there to help companies like yours in your digital marketing needs!

Because let’s be real – if we fail to do so, we’re gone.

Thinking about hiring a digital marketing agency to make your marketing efforts more streamlined, Click here to contact us.

Spark Eighteen

Spark Eighteen is a brainchild of innovative young minds and a group of alarmingly out-of-the-box thinkers who happen to see the world of marketing from a new age perspective. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs.
Spark Eighteen

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