11 April 2019

by Spark Eighteen

11 Free SEO tools for your small business


Free SEO Tools

11 Free SEO Tools

Search Engine Optimization (SEO) is one of the most vital aspects of website development. And if you are into SEO process then Panda, Penguin, and Hummingbird might mean something completely different than simply animal species to you. For small and local business websites, and for many others, SEO means a lot in terms of brand awareness, SERP and natural traffic driving. SEO is all about creating a website or any content visible on the top search results once someone types keywords on search engines like Google or Bing. Typically, a visitor is most probable to click on the primary five links seen on the top. Those links buried in the bottom and inner pages are unlikely to be clicked. Hence, most small to big businesses make a lot of effort and spend exorbitant money to bring their website links to the top ranks. The popular belief is that the greater features an SEO tool include, the higher the price. While this might be true to a certain extent, there are still hundreds of free SEO tools that you can use for optimization purposes – and for advanced features, you can always choose to upgrade.

Google Analytics

Analytics gives you a unique insight into who is visiting your page, which pages are most often being viewed, and how your visitors are getting to your page. It’ll update if you’re obtaining mostly referral traffic from social media channels or if your visitors are coming in organically from Google searches.


Google Analytics Traffic


You can additionally track ROI based on customized goals, track keywords that are or do not seem to be driving traffic to your website, conduct tests to optimize your site’s usability or navigation, and implement e-commerce functions for enhanced conversion data.

Keyword Planner

Selecting keywords is crucial to any small business SEO process. Keyword Planner helps you discover related keywords and ad groups relevant to your business. The ultimate source for search volume information, you can view which terms people are searching and how often.


Digital Marketing Keyword Searches


The tool breaks up keywords by 2 principal categories: search volume and keyword competitiveness. The search volume part refers to the number of times a particular keyword is searched in a month and the keyword competitiveness refers to how many other sites are targeting that same keyword.

Keyword Planner additionally contains a function that shows you other alike keywords people are searching in your area. While scrolling through the list, you’ll often come across a very high volume and low competition keyword that you never assumed even existed, but that could make a huge difference if optimized on your site. You can also regulate the location in which you’re searching—and this is quite helpful for those looking to optimize for local SEO.

Search Console

This tool used to be known as Google Webmaster Tools, and it is still often referred to as such. Search Console is best used to observe what Google search engines think of your site from the backend. Originally, GWT was employed by webmasters in order to take care of any pages that were not being properly indexed or web pages that were down (404s). Now, this tool is used for SEO as it helps show many important pieces of data that can’t be found anywhere else.


Google Search Console


It can assist you to notice backlinks associated with your site, show how many impressions and clicks your site gets each day, week, month, and year, and can help you stay alerted to crawl errors, 404s, and indexing issues. It further shows you where you rank for particular keywords and how others are finding your web page. Altogether, Google issues webmasters with these capabilities for one reason—to improve your website for users!

Incognito search

In September 2015, Google made it very easy for iOS users to browse the mobile web privately. With Google’s core search app, searching incognito could be executed from the main screen. It’s amazing to see how certain terms truly rank on results’ pages because it leaves out the customized search data stored by Google when you’re logged in, so the results are not skewed by your personal history or preferences.



Google Trends

Another goodie from Google, this one allows you to compare topics and gain an awareness of industry trends beyond the scope of your direct competitors and in other countries. Use it to understand what people are Googling in real time.

Since Google Trends has been linked with Google News, it collects data that can be especially insightful for business owners wanting to keep up with current events and stories.


Google Trends


As a holder of a newly-started small business, you might also have a fairly new website; so, you’re going to wish to make authorships for yourself on industry standard websites. Using this tool can assist you get concepts for blog posts and articles that you can pitch to websites, and further give you ideas for blog posts which you can write for your own website as well.

If you prefer what you get from this tool, make sure to try Google Correlate as well.

Moz Open Site Explorer

Open Site Explorer is exceptional for finding link building opportunities and tracking your website’s backlink profile as it compares to those of your competitors.

Moz does an excellent job of collecting the links that are placed on other websites that direct back to your website and giving you a Domain Authority (DA) rating of that website that is linking to you. These ratings are typically Moz’s belief of how much Google will like a particular website and the chances of it ranking well in Google SERPs.


Moz Open Site Explorer


While not perfect, Moz has done a tremendous job of organizing information such that a new small business owner can truly get a grip on what their site looks like in Google’s eyes.

Xenu Link Sleuth

Don’t be intimidated by the technical stuff. Tools such as Xenu’s Link Sleuth are known as “spiders” in the SEO industry. The term doesn’t sound very appealing, however, I assure you that whatever you learn from using this tool is irreplaceable.



Not only does this tool generate data about your website’s broken links, but it also will bring to light any content issues your website currently has and can help you make the changes necessary to maneuver your ranking up in Google’s SERPs.

There’s no better software than Xenu’s Link Sleuth for executing validation of text links, frames, images, backgrounds, and more. Unlike various tools on this list, Link Sleuth is a PC program and must be downloaded to your computer, so make sure to download the version compatible with your operating system.

Robots.txt Generator

Before indexing, though, Google bots must know what they are supposed to be doing on a website. Robots.txt Generator tells them specifically what to crawl and index among the pages. For instance, if the file includes disallowing, it means that the bots cannot visit any pages within the website (and yes, you can always choose to disallow certain pages that are irrelevant).


Robots.txt Generator

SERPs Rank Checker

It’s essential that you apprehend how all your pages are performing based on their keywords – and this keyword rank checker can facilitate. You can look for the keyword and domain or the keyword solely on both Google and Yahoo. You can additionally see the current ranking reckoning on the device used.

SERPs additionally incorporates a few more free tools: a Keyword Research Database, and a Google Location Changer. The information is comparable to most of the other options on this list; showing you brand new prospects for keywords related to your website.


SEMRush SERP Checker


The Location Changer is clutch considering that Google no longer allows this to be done manually. If your business caters to international markets, this tool is worth checking out.


Duplications are a scourge to your SEO success, so you need to check your website to see if there is any duplicate content. Simply input your URL(uniform resource locator) and click “Go.” From there, you’ll see all the pages that have duplicate, common and unique content. This tool will further check for broken links on your website.


Siteliner permits one free check per month (30 days) and analyzes up to 250 pages on your site.

Human help

You might have every free (and paid) tool in the toolshed, but there’ll be times when you can’t fix the problem at hand. When employing a tool or viewing a YouTube video isn’t enough, it might be time to look for a few additional human means of information.


For small businesses, these free tools are handy, particularly in saving money on hiring several SEO professionals. They can work with simply some SEOs because the tools themselves can do most of the optimization job. There is no need for an in-depth manual job to do for the ranking purpose.

There are tons of online tools available based on various requirements. Based on the requirement and comfort, these tools are very helpful in executing any SEO tasks without paying a single penny.

Which free SEO tools do you use on a daily basis to boost your Google ranking? Have you tried any of the above? Let us know in the comments.

Spark Eighteen

Spark Eighteen is a brainchild of innovative young minds and a group of alarmingly out-of-the-box thinkers who happen to see the world of marketing from a new age perspective. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs.
Spark Eighteen

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