Are you a social media marketer or a business owner wondering how to increase your social media engagement? Then these social media engagement strategies are just the thing you need!
Table of Content:
- Post ‘Shareable’ Content
- Jump On Trending Topics
- Use More Visuals
- Host giveaways/contests
- Enhance Content For Each Platform
- Be Witty
- Share Eye-opening facts/stats
You spent some quality time figuring out your audience on social media and the kind of content they would like. You then spent days creating great content that you think would be relevant to your audience. Now, you’re really enthusiastic about putting up that content online just to see how your audience will react to it and you finally hit POST.
The whole day went by, and what you receive is little to no engagement whatsoever. The whole experience leaves you shattered with an unpleasant taste in your mouth.
If you relate to the story above, you’re not alone.
With millions and millions of content pieces posted every day, it’s hard to figure out what can make you stand out.
Especially today, when most social media platforms aren’t built around long-term engagement and the average life-span of a post is just a few hours. The only way to extend the life of your post then is to either boost it with paid advertising or repurpose your content again and again.
If you want to ensure that your social media posts increase in engagement numbers, you need to enhance your content first.
Follow these simple social media engagement strategies:
1. Post ‘Shareable’ Content
Everybody knows that sharing is a way of getting your posts to reach the mass-market of social media. But how can you ensure that your posts get more shares?
Start creating ‘shareable’ content.
To first define what makes a content ‘shareable’, you need to first understand why people share content (or anything at all).
If you are one of the 3.8 billion social media users, you might have shared content in the past – what prompted you to hit that share button? This may have been an extremely helpful post about relieving stress or 5 adorable ways you can train your dog to say ‘hello’. Basically, you shared posts that resonated with you and felt others should see as well.
Similarly, your audience will share content that syncs with their personal identity and their relationship with others. For example, if you sell baby products, you’d want to know what questions new parents are asking online. This can be parenting tips for new parents or how working-parents can balance time to focus on both work and their baby.
Once you create a social media post keeping the above in mind, get yourself in your audience’s shoes, and ask if you’ll want to share it on your handle or not? If the answer is yes, you’re on the right track.
2. Jump On Trending Topics
Over the years, we’ve seen popular brands and even people taking over humiliating and embarrassing online activities just to go viral. You do not need to do that anymore. (Thankfully!)
Instead, in order to spark conversation about your business on social media, you can jump on something that is already trending. This type of social media activity is popularly known as ‘Trendjacking’ (really, we looked that up).
When talking about social media engagement strategies, it’s imperative t0 keep a track of trending topics in your region. It is the very first step to making a post on a trending topic.
One popular (and absolutely free) tool that monitors what is trending around the world is Google Trends. You can search by region for a specific topic or find the recently trending searches.
Similarly, Twitter makes it easier for you to see trending hashtags, especially the ones specific to you and your region.
By utilizing these topics and hashtags, you can create trending content, share it with your audience, and see that engagement bolstering up!
3. Use More Visuals
We bet you didn’t know that visuals earn a whopping 94% more shares than any other type of content on social media, making visual content one of the most important aspects of your social media engagement strategies.
This is because people prefer visual content because they remember 65% of the information they retain through it than 10% of the information they remember when they read or hear.
Visual content is more appealing to the online audience than the big walls of texts. There is this reason why tweets with images get 150% more retweets than tweets without images, while Facebook posts with images generate 2.3 times more engagement than posts without them.
Keep in mind that people react differently to various types of visuals. Therefore, to maximize the chances of them engaging with your content, you need to figure out which visuals they like.
Create various forms of visual content, such as infographics, videos, memes, GIFs, and others.
Check the kind of response you get from each, and you will understand what kind of visuals work best with your target audience. Use more of these visuals to drive your engagement.
Remember, each type of visual will appeal to different parts of your target audience. So, by alternating between the various types of visuals, you’ll be able to generate more engagement.
4. Host giveaways/contests
Remember that time in school or college, participating in different competitions to enhance your basic skills, and showcase your expertise only to win exciting rewards on the basis of it? Who can forget a time like that? That enthusiasm, engagement, and competitiveness to prove yourself.
Well, apparently, nothing has changed now.
While people might not be applying glue on their hands to scare others off anymore, they’re still competitive and excited to participate in contests.
So make your social media handles a fun place by rewarding your followers for engaging with you.
Here’s an amazing example of hosting giveaways via social media posts:
The Messi Store is the official premium lifestyle brand of the legendary footballer, Leonel Messi. The brand held a giveaway in December 2019 giving away a ball signed by the footballer to their most loyal followers. Since the main fan base were the supporters of Messi, a ball signed by their idol was an amazing motivation for them to participate in the giveaway.
More than 10,000 participants commented on the post and tagged their friends. The engagement boost was indeed tremendous!
5. Enhance Content For Each Platform
When talking about social media engagement strategies, it’s important to keep in mind that not all social media platforms are the same, thus not every content is suitable for every platform.
Each platform has a different demographic of users and intended use. People are not conversing the same way on Facebook as they do it on LinkedIn. Different platforms have their own limit of a set of characters, the best time to post, ideal image size and so much more. Therefore, it becomes essential to spend time on each social media platform, understand the audience, and adjust the messages you deliver accordingly.
For example, look at how Adobe uses Instagram and Twitter to cater to different types of audiences. On Instagram, Adobe, as a computer software company could post all about technology and software all the time – but they don’t. Instead, they use strong and compelling images to attract the aesthetic-loving young Instagram audience.
On the other hand, on Twitter, the company shares useful, fun, and informative content that they know the audience on the platform likes to read and share.
To know more about how you can tailor content for each social media platform head over to this guide.
6. Be Witty
Do you think you have the potential to give your audience a good belly laugh? If yes, feel free to incorporate that in your social media.
It’s no surprise that humor is a great way to click with your audience and humanize your brand or business. Many people follow brands like Wendy’s, Old Spice, and Netflix specifically because of the creative and engaging content that they share.
Your audience is far smarter than you think of them.
They know exactly when you’re trying to sell to them and if you come forward as too pushy, they are likely to reject you even before they see your product.
But if the same content is shared in a humorous way, it puts people at ease. You evoke a sense of emotion and added value to their current situation, thus this way they’re more likely to interact with you and share your content.
Remember that sharing humorous content comes with its own set of rules. There is a fine line between being clever and being offensive. If you want to produce witty content it should be clever, easy-to-understand, and (most-importantly) family-friendly. Take advantage of pop-culture events or as we said earlier trending topics.
7. Share Eye-Opening Facts/Stats
Another amazing way to get eyeballs on your social media post is to share facts or statistics that you think your audience should know about. After all, who doesn’t like to learn?
These statistics or facts can include anything from what is related to your industry to what interests your audience. For instance, if you run an organic food store you can share factoids showing the percentage of the level of nutrients that are higher in organic meat and milk as compared to the conventionally raised versions.
If not writing long posts about those facts, sum it up in a sentence instead for people to understand it easily. Make sure the statistics you pick are as fresh as possible; from trustable sources and create interest and intrigue people to start a conversation.
The goal of social media engagement strategies should not just be to just increase the number of followers for your account but to get those quality numbers of likes, shares, and comments.
This is how you will understand if you’re attracting quality followers or not. To achieve this goal, you need to first reiterate the way you approach social media channels and how you are delivering your messages. By incorporating the strategies above, you will be able to increase social media engagement organically and know which activities are going to.
To know more about how you can convert your social media audience to your customers, contact us.
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