29 July 2020

by Spark Eighteen

9 ECommerce Marketing strategies and tips to boost sales

FOR BUSINESSES

Are you struggling to promote your eCommerce store to drive more traffic, conversions, and sales? There are possibly hundreds of strategies at your disposal to attract more people to your site and generate more sales over time. Unless you choose the right one, all your efforts will be futile. Here are 9 eCommerce Marketing strategies and tips to bring traffic and boost sales – that too without creating a hole in your pocket.

Like any other business, the end goal of an eCommerce store is to get more profit. So how can you figure out which marketing strategies can be the right one for your eCommerce store? Well, we’re here to guide you!

Are you ready? Let’s go!

1. Grow Your Email List

Email marketing is more relevant in today’s eCommerce landscape than ever before.

How you may ask?

Let the numbers speak for themselves:

  • When it comes to effectiveness, email marketing proves to be 40X more effective than social media channels like Facebook and Twitter. (Source: McKinsey)
  • Marketers have noted a 760% increase in revenue from segmented campaigns. (Source: Campaign Monitor)
  • Including a call to action button instead of a link can increase conversion rates by as much as 28%. (Source: Campaign Monitor)
  • 4.24% of visitors from email marketing go on to make a purchase. (Source: American Genius)

You can grow your email marketing list by asking your website visitors to sign-up. These people can be your customers, prospects, or people who are interested in your products. Some brands leverage pop-up forms, while others use opt-in fields to attract visitors to sign-up.

For example, clothing brand Kensie offers a 35% discount in exchange for an email.

kensie

Once you have the list of subscribers ready, make sure you own it! Start sending out emails regularly. You can use various type of content for email including:

  • Welcome emails,
  • Exclusive discount offers,
  • Product launches,
  • Event announcements,
  • Referral emails, etc.

Remember that the main goal of your emails should be to encourage viewers to visit your website.

2. Increase Organic Social Media Presence

The ability to not only direct your audience towards a new product but also to create a sense of community – that’s what makes social media one of the most important aspects of your eCommerce marketing strategies.

Today social media has tons of benefits for eCommerce businesses as you might imagine. With just a few clicks and taps on your social media page, you’ve created a presence in your audience’s mind.

In fact, according to Absolunet, 87% of eCommerce shoppers believe social media helps them make a shopping decision.

So how can you increase your organic social media presence? One of the easiest and most effective ways to do that is by stocking amazing visual content all over your social media.

As happening as social media is, a dry and boring page may just pull your audience back.

For example, we totally love how CLUSE has showcased an Instagram feed that exemplifies the elegance of their watches. They are masters of User Generated Content in action! When a brand incorporates User-generated content, it is basically encouraging people to engage with them even more.

With that, they also tag their products on the images, making it easier for people to make a purchase.

cluse

3. Search Engine Optimization

44% of people start their online shopping journey with a Google search. (Source: nChannel)

Search engine optimization is a must for any kind of website.

When talking about eCommerce marketing strategies, if your website isn’t optimized for search engines, you’re losing the chances of ranking high on search results – which means less traffic & fewer sales.

So how can you optimize your website for search engines? Keep the points below in mind:

  • Research for keywords that your customers are searching for and use them all-over your website.
  • Consider the speed of your website. A fast-loading website has more potential for ranking higher.
  • Start concentrating on earning quality inbound links from good authority websites.
  • Improve user experience by providing smooth navigation. Users are likely to spend more time on your website if it is easy to navigate.

Here is a complete SEO Guide for you.

There are plenty of elements to consider while optimizing your website, but as they say, it’s better to start today than never. The faster you understand these concepts, the easier will it become to get your site optimized quickly.

4. Start writing blogs

77% of internet users read blogs regularly, and 51% of them shop online.

Blogging is an easy and effective way if you want to build brand awareness while also providing useful and valuable content.

Not only blogs help you reach your target audience easily but also:

  • Boosts Google ranking. When you feed your website with SEO-rich content regularly, it helps you rank higher on Google.
  • Set you up as an industry expert. When you provide insightful information to your readers, you’re basically using your authoritative style and voice in your posts. This makes the people relevant to your industry listen to you and engage more.
  • Tell people about your product. If you sell a specific type of item, you can easily share its features, design, characteristics, or other useful information through a blog.

VineBox is an eCommerce site that sells subscriptions that allows you to taste different wines every month. They post blogs that teach their wine-loving audience about the Word Of Wine. The best part about their blogs is that they have a separate section where users can ask questions to professional sommeliers.

vinebox

5. Cross-Promote

What is cross-promotion?

To put it simply, it’s a marketing tactic of expanding your reach by collaborating with similar businesses.

Firstly, you need to find a business with a target audience similar to yours. This way both the parties are reaching new yet relevant audiences. For example, if you sell home furniture online, you can partner with a mattress manufacturer company.

Back in 2013, Pottery Barns (a home furnishing eCommerce company) partnered with Sherwin-Williams (a general building material company) to create an exclusive line of paint-products.

The addition of a new section to the Pottery Barns website helped customers easily select paint colours that complement their furniture. The section also included helpful blog pots and DIY ideas for painting and decorating.

sherwin williams
Source: Pottery Barns

6. Offer Video Tutorials

People on the internet love video content.

Why wouldn’t they? It’s fun, convenient, versatile, and extremely shareable!

According to Hubspot, 78% of people watch online videos every week, and 55% view online videos every day.

So why not incorporate video content in your eCommerce marketing strategies?

For example, if you sell handcrafted customized shoes, show behind-the-scenes of how they’re made.

Similarly, if you sell activewear, why not show people how to style them in different ways?

These types of tutorial videos work best on video-generating platforms like YouTube.

According to Google, users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions.

Also read: Top 7 e-commerce challenges to look out for in 2020

7. Participate in online discussions

Online discussion forums are a perfect place to connect with like-minded people to ask or provide help.

Here you can give out tips or advice to people, answer their questions, and also acquire a customer or two by side.

You can look out for online forums relevant to your niche and create your company’s profile page there. Before jumping on to answering questions, you need to read the guidelines and restrictions of the website to make sure you aren’t breaking any rules.

Most of these websites have strict guidelines that don’t accept constant promotions and posts full of links to another website. So make sure you don’t hurt your brand image by coming out as too salesy or spammy. Rather, keep it simple while also providing helpful information.

8. Send out free samples to influencers

Using influencers to promote your online store is one of the tried and tested eCommerce marketing strategies that have worked for many!

An influencer is a person who has already established its credibility in a specific industry niche.  These can be bloggers, industry experts, entrepreneurs, or YouTubers. Using them in your promotional strategy can help you expand your brand to a whole new audience.

According to Nielsen’s report, 92% of people trust recommendations from influencers —even if they don’t know them—over brands.

All you need to do is list down top influencers in your industry and send out free samples of your products to them. Once you have the list ready, draft an email to each one of them telling them how much you appreciate their work and are interested to send out a sample of your product as a small gesture.

People enjoy free gifts, so there is a fat chance of anybody denying the proposal. You can send out your product and hopefully, you might get a shout-out from them on social media or their site.

9. Ask existing customers to review your website

Online reviews build your brand’s credibility, increase reputation, and provide social proof to influence your customers.

83 percent of shoppers discover new products every month through online customer reviews. (Source: PR Web)

The best way to reach out to your customers to ask for reviews is to send out an email following upon the delivery of a product asking them to review their experience.

Conclusion

The growing competition among eCommerce sellers is reaching new heights. Now marketing your business requires putting in double the amount of effort.

But as they say, “ Slow and steady wins the race.”

These eCommerce marketing strategies and tips can help you generate more traffic and increase online sales over time.

Do you have any additional questions or tips? Make sure you drop them in the comments section below.

Spark Eighteen

Spark Eighteen is a brainchild of innovative young minds and a group of alarmingly out-of-the-box thinkers who happen to see the world of marketing from a new age perspective. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs.
Spark Eighteen

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